The innovation journey tool

We've created a simple checklist of questions to help you identify how far your innovation has reached in the typical journey of a healthcare innovation from initial idea to launch. By answering these questions you will gain an insight into the issues you may have to confront and the activities you should be engaged in to deal with them.

The information you provide is anonymous and will not be shared with any third party. However, your responses will be used for internal research and audit purposes by Imperial College Health Partners.

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Preliminary research

What type of organisation are you?

Preliminary research

If you are looking for funding, approximately how much is required (£)?

Preliminary research

What type of product or service is your innovation?

Preliminary research

Who are you likely to be selling to?

Preliminary research

Will my innovation create an entirely new market, i.e. there is no similar product targeting a similar problem?

If no, will it either

Preliminary research

What do you see as the main benefit of your innovation?

500 words remaining continue

Congratulations! You've completed the 'Preliminary research' section. Move on and learn more from the 'Basic technology research' part of the tool.

Continue to Basic technology research
Basic technology research

I have identified the potential advantages of my idea?

Ask yourself who will benefit and how

Basic technology research

I’ve identified the practical applications of the technology

I can describe what the innovation might deliver and how it might achieve this

Basic technology research

The basic scientific principles of my idea have been observed and reported?

Have you checked whether and how any underlying science works?

Basic technology research

I have approached potential leading customers (eg within NHS, other health services or companies?)

It is important to think as early as possible about who you might be selling your innovation to

Basic technology research

Do I have some awareness of the specific customer needs?

What might the companies or organisations I am selling my innovation to be looking for? Am I meeting these needs?

Basic technology research

Can I identify an initial market, eg early possible adopters?

It can often be useful to find a 'lead user', an organisation or company that will be first to take up your innovation, as these will provide early feedback and also act as a beacon for other potential customers

Basic technology research

Will I need partners to help me progress this idea?

Think about your 'in house' skills and resources - if I don't have all these, who might be useful for me to work with?

Basic technology research

Have I identified potential partners?

Basic technology research

Have I considered IP protection issues?

Protecting the intellectual property of my idea is very important. Do I need external advice on this?

Basic technology research

I am aware of the technological risks (how likely is my idea to be feasible, where might I face development problems? )

Think carefully about what might go wrong in the research and development process? Which areas pose the greatest risk of failure or time or cost overruns?

You are at stage 'Preliminary research'

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Congratulations! You've completed the 'Basic technology research' section. Move on and learn more from the 'Feasibility & development' part of the tool.

Continue to Feasibility & development
Feasibility & development

The individual components of the product have been tested

Each of the various components works and has been tested

Feasibility & development

The feasibility of the product has been demonstrated via a prototype

When they are integrated into a mock-up, the components work together

Feasibility & development

I have a good awareness of the general customer need and demand

Feasibility & development

I can identify an initial market

Feasibility & development

I have approached potential lead customers

It can be useful to find a 'lead user', an organisation or company that will be first to take up your innovation, as these will provide early feedback and also act as a beacon for other potential customers

Feasibility & development

I have some understanding of a business plan for the product

Even if I can't specify detailed costs and sales prices, I am beginning to develop an idea about how the product or service will be produced and sold.

Feasibility & development

I have selected partners, if needed

If I don't have all the resources 'in-house' to develop my innovation, I've identified and selected partners who will help me.

Feasibility & development

I have assessed the technological risks (alternative solutions have been considered)

I understand what are the risks of failure from a science or engineering perspective (rather than lack of interest from the market, for example) and have thought about how to deal with them.

Feasibility & development

I have considered the organisational risks (eg advantages and disadvantages of going it alone or with partners)

Will working with partners cause me problems? How might I address these?

You are at stage 'Basic technology research'

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Congratulations! You've completed the 'Feasibility & development' section. Move on and learn more from the 'Demonstration' part of the tool.

Continue to Demonstration
Demonstration

The product as a whole has been demonstrated?

A more developed prototype has been created and demonstrated to other parties

Demonstration

The product has been tested by external parties

A more developed prototype has been tested independently

Demonstration

I understand the specific needs & requirements of customers

I have spoken to enough potential users or customers, and done enough background research to be able to say what their needs are

Demonstration

I know who the end-customers are

I know who I will be selling my innovation to - it may be a third party such as a healthcare organisation or it may to direct to the end-user

Demonstration

I have a good understanding of the market segment, size and share my of product

How big is the potential market for my product, how many units am I likely to sell in year 1, how does this compare with my competitors (if any)?

Demonstration

The costs of production and pricing are understood

I have an idea of what it will cost to produce my product on a maintream basis (ie not as a small-scale prototype). I also have an understanding of how much it needs to be sold or rented for to cover my costs and expected profit.

Demonstration

I am developing a plan for launch onto the market

Think about how you are going to lauch your innovation, eg will you be launching initially in one or two specific locations such as your local NHS Trust, will you advertising and selling directly to the public? Do you have sufficient resources (financial and other) set aside to cope with your launch phase - this may require thought on how you will deal with customer feedback about problems?

Demonstration

I am formalising the organisation structure with my partners

If necessary, I have established what the supply chain of manufacturers, distributors or other suppliers looks like and how this will be organised, eg what the roles and responsibilities are

Demonstration

The necessary partnerships have been formally established

If you are working with partners, eg a supply chain of manufacturers, distributors or other suppliers, have you agreed all the contractual and financial arrangements?

Demonstration

I have assessed the various business risks (eg predicted profits, costs)

I understand the risks and how I will deal with them

Demonstration

I am protecting the IP if necessary

You are at stage 'Feasibility & development'

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Congratulations! You've completed the 'Demonstration' section. Move on and learn more from the 'Testing & Launch' part of the tool.

Continue to Testing & Launch
Testing & Launch

The product has been tested at a larger scale or in a ‘real world context’

Testing & Launch

There is evidence (with varying degrees of robustness) for its impact

I have collected and analysed the impact of my innovation in relation to its expected goals and performance level. The evidence should be available from the perspective of those who 'care' about the innovation and can make a difference in its adoption - if you are selling to healthcare organisations, what kind of evidence do they need (it may be a mix of clinical, quality of life and economic evidence)? If you are selling directly to the public, what do they want to know, what will persuade them to buy? The evidence needs to be both robust and compelling, and it needs to be clear and understandable.

Testing & Launch

I know who the end-customers are

I know who I will be selling my innovation to - it may be a third party such as a healthcare organisation or it may to direct to the end-user

Testing & Launch

The implementation pathways are understood and have been established

The processes and organisational arrangements for supplying my innovation to the market have been established

Testing & Launch

The market segment, size and share my of product is understood

I understand how big the potential market for my product is and roughly how many units am I might sell in year 1

Testing & Launch

The costs of production and pricing are understood

I know what it costs to and how much it needs to be sold or rented for to cover my costs and expected profit.

Testing & Launch

I have developed a plan for launch onto the market

Testing & Launch

The organisation structure has been established

If you are working with partners, eg a supply chain of manufacturers, distributors or other suppliers, all the necessary contractual and financial arrangements have been set up

Testing & Launch

Business risks and are clear and mitigated as far as possible

Testing & Launch

IP is protected if necessary

You are at stage 'Demonstration'

View results & advice

Congratulations! You've completed the 'Testing & Launch' section. Move on and learn more from the 'Adoption & Spread' part of the tool.

Continue to Adoption & Spread
Adoption & Spread

The product is readily available

I have launched my innovation onto the market and can meet the demand

Adoption & Spread

Any implementation challenges are being addressed

Technical or supply problems have been identified and the processes to deal with them are in place and working effectively

Adoption & Spread

The product’s market position and business model have been established

It is clear who the product is being sold to, why they want it and how I will make money from it

Adoption & Spread

I am receiving feedback from initial adopters

Mechanisms should be in place to harness the knowledge and experience of the users of the innovation and use this to develop it further

Adoption & Spread

The organisation and its relationships is being managed

I understand what needs to be done to ensure smooth running supply chain and other organisational relationships.

Adoption & Spread

The business and other risks are periodically assessed

You are at stage 'Testing & Launch'

View results & advice

You are at stage 'Adoption & Spread'

View results & advice